Project Name
ActiveIncome Product Launch
Role
Art Director
Audience
Customers
Date
2025
This work introduces the highly anticipated launch of Prudential ActiveIncome Contingent Deferred Annuity. Through an interactive customer-facing microsite and
a comprehensive client brochure, we took an incredibly complex and complicated product and repositioned it in a way that was easily understood and use as sales tools. The microsite is mobile responsive and meets the latest Web Content Accessibility Guidelines (WCAG 2.2).
Creative Director: Carl Sastram
Copywriter: Meghan Davey
