Project Name
Insurance Overlay
Marketing Materials
Role
Art Director
Audience
Financial Professionals
Date
2024
Prior to Prudential's launch of ActiveIncome CDA, we wanted to start the conversation around Insurance Overlays and the new technology that supports an accessible, seamless experience for Financial Advisors. These materials were used as educational conversation drivers before, during, and after conferences and meetings with advisors.
The Ceros experience includes a video discussion with InvestmentNews around the new platform, as well sections outlining key benefits, and featured articles.
Creative Director: Carl Sastram
Copywriter: Meghan Davey
