Project Name
LIAM 2023 Times Square
Billboard, Prudential
Role
Art Director
Audience
General Public
Date
2023
This was a fun billboard at the top of 2 Times Square that we brought to life in just three days in support of Life Insurance Awareness Month 2023. The video played from Labor Day through Prudential’s Curtain Up event.
Creative Director: Carl Sastram, Michael Di Iorio
Copywriter: Katherine Fuller
Animator: Jason Fitzgerald