Project Name
Life Insurance Awareness
Month 2022, Prudential
Role
Designer, Art Director
Audience
Customers, Financial Professionals
Date
2022
The LIAM 2021 interactive experience is an educational resource that not only provides
advisors with tools to have meaningful conversations with clients around the benefits of life insurance, but also as a means to connect real world situations with these benefits through imaginative storytelling.
The main page is approved for financial professional use only, but each of the four interactive stories are client-approved and shareable by advisors. The experience was supported by both email and social media campaigns.
The experience was launched in early September and within 27 days the main page had amassed 3,684 unique visitors with a total of 7,167 page views with an average of 123 visitors per day.
The individual stories saw a total of 2,027 page views within the same time period with an average of 20 visitors per day.
All five supporting emails beat open rate KPIs at 17.76% (+11% above benchmark), while the social posts brought 57k impressions, and over 1000 engagements, all performing above benchmarks during a 30 day period.
Individual Life Insurance sales were up 10% in 2022.
Copywriter: Benjamin St. Jacques
